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Advertising

Campaigns that bring qualified contacts, not just clicks.

Campaigns work when they know what happens before and after the click. I set them up so that every euro is tracked all the way to the enquiry or the sale.

  • Google Ads
  • Meta Ads
  • Remarketing
  • Lead generation
Francesco Olivo

Where digital gets lost along the way

01

Budget that evaporates

Expensive clicks and few contacts, because audience, message and landing page do not speak the same language.

02

You do not know what works

Without reliable tracking you optimize by intuition and spend blindly.

03

Low-quality leads

Enquiries that never reply or are off target, because nobody filters and follows them up.

What is included

  • Google Ads campaigns (Search, Shopping, Performance Max)
  • Meta Ads campaigns (Facebook and Instagram)
  • Remarketing and custom audiences
  • Ad creative and copy
  • Server-side and client-side conversion tracking
  • Clear reporting and continuous optimization

What changes

More qualified contacts

Audiences, ads and forms designed to attract people who are genuinely interested.

Spend under control

Every euro is tracked all the way to the enquiry or the sale.

Immediate follow-up

Leads enter the CRM and are called back right away, while they are warm.

How we work

  1. Goal and offerI define what to sell, to whom and with what promise.
  2. TrackingI set up Pixel, Conversion API and events before spending.
  3. Campaigns and creativeI launch Google Ads and Meta Ads with tests on audiences and messages.
  4. OptimizationI read the data every week and shift budget to what delivers results.

Who it is for

Anyone who wants to invest in advertising knowing what they get in return.

Frequently asked questions

Is the advertising budget included?

No: spend on the platforms is always direct and transparent, in your name. I handle strategy, setup and optimization.

Google Ads or Meta Ads?

It depends on how customers look for you. Google catches people who already have a need, Meta creates demand. Often both are needed, in different roles.

How much do I need to get started?

We assess it together based on goals and market: I prefer to start small and measure well before scaling.

Francesco Olivo

Let’s talk about your project.

Tell me where you are starting from: I will honestly tell you what is needed and what is not. The cost is defined after we talk, based on goals and complexity.

Where I apply it