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Notes from the lab.

Short notes on web, SEO, AI and automation. No fluff: what works, what does not.

Your website, CRM and automations should talk to each other (almost nobody connects them)

Why many businesses have all the digital tools but get no results from them: the problem is not the tool, it is the connection.

  • CRM
  • Automation
  • Strategy

From WordPress to Astro: what really changes (and what does not)

Why I moved my personal website to Astro and Three.js, and when WordPress remains the right choice for clients.

  • Astro
  • WordPress
  • Development

Getting cited by AI answers: the basic principles of GEO

What Generative Engine Optimization is and the practical principles for making your website understandable to generative search engines.

  • SEO
  • GEO
  • AI