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Gyms and personal trainers

Fitness Membership Growth

Free trials, new members and retention.

A gym grows by bringing people to try it and turning them into members who stay. I set up the journey, from local advertising to renewal.

  • Advertising
  • Lead Generation & Funnels
  • CRM & Automation
  • Social Media & Content
Francesco Olivo

Where digital gets lost

01

Free trials underused

Those who try are not followed up and do not join.

02

Members who leave

After a few weeks attendance drops and nobody notices.

03

Seasonal peaks

Plenty of work in September and January, little during the rest of the year.

What the system includes

  • Optimized free-trial page
  • Local campaigns for new members
  • Immediate reply and trial booking
  • Follow-up sequence after the trial
  • Messages for those whose attendance drops
  • Renewal reminders and dedicated offers

What changes

More trials booked and confirmed

More trials turned into memberships

Fewer drop-outs and more renewals

Who it is for

Gyms, training studios, fitness centers and personal trainers.

Frequently asked questions

Does it work for a solo personal trainer?

Yes, in a leaner version: page, booking and automatic follow-up.

Can I use it with my member management software?

I assess integration based on the software you use.

Francesco Olivo

Let’s see if it suits you.

Tell me about your business: I only propose what is needed, starting from where you are today. The cost is defined after a conversation, based on goals and complexity.

Services involved